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Plaza Ballroom D [clear filter]
Wednesday, September 24
 

9:45am PDT

Identify Your Target Audiences for Policy Wins

Who needs to be persuaded to advance key policy reforms in your state? It’s probably far fewer people than you think, and it’s likely they live, work and play in different places than you currently reach. Learn how to identify your essential target audience on a budget.

Moderators
RL

Rod Lowman

The Lowman Group, LLC

Speakers
DA

Dee Allsop

Heart + Mind Strategies
SZ

Wednesday September 24, 2014 9:45am - 11:00am PDT
Plaza Ballroom D
  Communications   Outreach   Policy

11:15am PDT

Reach Your Target Audience for Policy Wins: Case Studies
Once you’ve determined who you need to reach, how do you reach them? Tailoring and targeting persuasive messaging is vital to any effective marketing effort. In this session, go behind the scenes of recent case studies to learn how to determine what persuades target audiences, and then craft marketing campaigns to engage them in advancing key policy reforms. 
Moderators
NS

Speakers
MD

Mike Demkovich

High Road Stories
RG

Ryan Green

Illinois Policy Institute

Wednesday September 24, 2014 11:15am - 12:30pm PDT
Plaza Ballroom D
  Communications   Policy

2:30pm PDT

Move Your Target Audiences for Policy Wins: Case Studies for Powerful Stories
What are the personal consequences to your target audiences of freedom gained and freedom lost? How will you communicate the magnitude of critical policy decisions made on their behalf? Learn the building blocks of great stories and effective ways to market and measure them.   
Moderators
avatar for Nicole Williams

Nicole Williams

President, Spark Freedom

Speakers
JK

John Kramer

Institute for Justice
JP

John Papola

Emergent Order

Wednesday September 24, 2014 2:30pm - 3:45pm PDT
Plaza Ballroom D
  Communications   Policy
 
Thursday, September 25
 

9:00am PDT

Organize Your Communications Shop to Achieve Your Vision
Every successful organization starts with big vision. While resources initially may be modest, your vision isn’t. Whether you are a shop of one or ten people, achieving ambitious goals requires executing the fundamentals of a quality communications plan. Learn how to build a communications plan to ensure lasting success for your organization
Moderators
JK

John Kramer

Institute for Justice

Speakers
DD

Dave Dziok

Edelman
MO

Thursday September 25, 2014 9:00am - 10:15am PDT
Plaza Ballroom D
  Communications

10:30am PDT

The Power of Imagery and Film
Compelling images in story format powerfully communicate the benefits of freedom to our key audiences’ well-being. It all starts with finding the right heroes and drawing out their stories.  Learn how to uncover your policy heroes and persuade hearts and minds through videos and images that show the human side of policy reforms. 
Moderators
LL

Lasse Lund

Program Director, Spark Freedom
Follow me on Twitter at: www.twitter.com/lasselund *This is a personal Facebook page. The views expressed here are my own, and do not represent those of my employer.

Speakers
CB

Corey Burres

eResources
JP

John Papola

Emergent Order
JS

Joel Sorrell

Sorrell Design & Photography

Thursday September 25, 2014 10:30am - 11:45am PDT
Plaza Ballroom D
  Communications

2:00pm PDT

Reframing 10 Objections Think Tanks Face
As you become more successful in marketing your policy ideas, big-government advocates will fire back. Will you be ready to respond? This session will teach you how to anticipate and neutralize opponents’ objections. You’ll learn how to re-focus the narrative on the positive outcomes of your policy.
Speakers
KK

Kevan Kjar

Arrowhead3 Consulting

Thursday September 25, 2014 2:00pm - 3:15pm PDT
Plaza Ballroom D
  Communications

5:30pm PDT

Communications Reception Hosted by Spark Freedom
Thursday September 25, 2014 5:30pm - 6:30pm PDT
Plaza Ballroom D
  Communications   Reception
 
Friday, September 26
 

9:30am PDT

Just Say No to Vanity Metrics: Set and Achieve Measurable Communications Goals
Big data is changing the way we understand audiences and communicate with them. But how do you use all this information to effectively reach your target audience and then measure your success? In this important session, learn how to use and test data, establish reasonable goals, select methods to track your progress and then measure whether your communications are hitting the mark.
Moderators
IS

Ian Spencer

Red Edge

Speakers
TM

Tim McGovern

Heritage Foundation
KS

Friday September 26, 2014 9:30am - 11:00am PDT
Plaza Ballroom D
  Communications
 
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