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Communications [clear filter]
Wednesday, September 24
 

9:45am

Identify Your Target Audiences for Policy Wins

Who needs to be persuaded to advance key policy reforms in your state? It’s probably far fewer people than you think, and it’s likely they live, work and play in different places than you currently reach. Learn how to identify your essential target audience on a budget.


Moderators
RL

Rod Lowman

The Lowman Group, LLC

Speakers
DA

Dee Allsop

Heart + Mind Strategies


Wednesday September 24, 2014 9:45am - 11:00am
Plaza Ballroom D

11:15am

Stop Sending Press Releases! How to Get Reporters' Attention
Do you spend hours on a press release only to have it ignored by reporters? Reporters are inundated with press releases on a daily basis, and their deadlines are usually severe. To earn media attention, you must stand out from the crowd. In this session, you’ll hear how to earn more media attention by embracing creative alternatives to the traditional press release. 

Moderators
WS

Will Swaim

Franklin Center

Speakers
LC

Lucy Caldwell

Goldwater Institute
LM

Lachlan Markay

Washington Free Beacon


Wednesday September 24, 2014 11:15am - 12:30pm
Governors Square 11

11:15am

Reach Your Target Audience for Policy Wins: Case Studies
Once you’ve determined who you need to reach, how do you reach them? Tailoring and targeting persuasive messaging is vital to any effective marketing effort. In this session, go behind the scenes of recent case studies to learn how to determine what persuades target audiences, and then craft marketing campaigns to engage them in advancing key policy reforms. 

Moderators
Speakers
MD

Mike Demkovich

High Road Stories
RG

Ryan Green

Illinois Policy Institute


Wednesday September 24, 2014 11:15am - 12:30pm
Plaza Ballroom D

2:30pm

How to Use Polling to Tailor Your Policy Communications
If advancing your organization’s mission requires that you impact public opinion, this is your session. What do your key audiences care about, and how do you really know? How much does this change over time and can you afford to find out? In this session, learn how polling done well can identify key audiences’ concerns as well as track political, economic and cultural trends. Use this information to increase the impact of your research, products and communications plans.

Moderators
Speakers
DA

Dee Allsop

Heart + Mind Strategies
DF

David Flaherty

Magellan Strategies


Wednesday September 24, 2014 2:30pm - 3:45pm
Governors Square 11

2:30pm

Move Your Target Audiences for Policy Wins: Case Studies for Powerful Stories
What are the personal consequences to your target audiences of freedom gained and freedom lost? How will you communicate the magnitude of critical policy decisions made on their behalf? Learn the building blocks of great stories and effective ways to market and measure them.   

Moderators
avatar for Nicole Williams

Nicole Williams

President, Spark Freedom

Speakers
JK

John Kramer

Institute for Justice
JP

John Papola

Emergent Order


Wednesday September 24, 2014 2:30pm - 3:45pm
Plaza Ballroom D
 
Thursday, September 25
 

9:00am

Organize Your Communications Shop to Achieve Your Vision
Every successful organization starts with big vision. While resources initially may be modest, your vision isn’t. Whether you are a shop of one or ten people, achieving ambitious goals requires executing the fundamentals of a quality communications plan. Learn how to build a communications plan to ensure lasting success for your organization

Moderators
JK

John Kramer

Institute for Justice

Speakers

Thursday September 25, 2014 9:00am - 10:15am
Plaza Ballroom D

9:00am

Click to Donate: How to Set Up an E-Fundraising Campaign
Crossover with Development
With so many people going online to shop, consume information and learn how to engage their community, organizations can’t afford not to take their fundraising efforts online. Learn how to set up an e-fundraising campaign for your organization and find out how development and communications can work together to make it successful.

Speakers
TK

Tim Kachuriak

NextAfter


Thursday September 25, 2014 9:00am - 10:15am
Governors Square 11

10:30am

The Power of Imagery and Film
Compelling images in story format powerfully communicate the benefits of freedom to our key audiences’ well-being. It all starts with finding the right heroes and drawing out their stories.  Learn how to uncover your policy heroes and persuade hearts and minds through videos and images that show the human side of policy reforms. 

Moderators
LL

Lasse Lund

Program Director, Spark Freedom
Follow me on Twitter at: www.twitter.com/lasselund *This is a personal Facebook page. The views expressed here are my own, and do not represent those of my employer.

Speakers
CB

Corey Burres

eResources
JP

John Papola

Emergent Order
JS

Joel Sorrell

Sorrell Design & Photography


Thursday September 25, 2014 10:30am - 11:45am
Plaza Ballroom D

10:30am

Communications and Policy: How to Work Together to Market Innovative Ideas
Crossover with Policy
Getting your organization’s research in front of other people’s eyes happens when policy hands off a finished paper to communications . . . right? Not necessarily. This session will teach policy and communications professionals how to maximize the impact of their organization’s work by collaborating on the marketing plan before the policy paper is finished.

Moderators
CC

Chris Cinquemani

Foundation for Government Accountability

Speakers
LB

Lindsay Boyd

Beacon Center of Tennessee
LY

Lindsay Young Craig

National Review Institute


Thursday September 25, 2014 10:30am - 11:45am
Governors Square 11

2:00pm

Reframing 10 Objections Think Tanks Face
As you become more successful in marketing your policy ideas, big-government advocates will fire back. Will you be ready to respond? This session will teach you how to anticipate and neutralize opponents’ objections. You’ll learn how to re-focus the narrative on the positive outcomes of your policy.

Speakers
KK

Kevan Kjar

Arrowhead3 Consulting


Thursday September 25, 2014 2:00pm - 3:15pm
Plaza Ballroom D

5:30pm

 
Friday, September 26
 

9:30am

Just Say No to Vanity Metrics: Set and Achieve Measurable Communications Goals
Big data is changing the way we understand audiences and communicate with them. But how do you use all this information to effectively reach your target audience and then measure your success? In this important session, learn how to use and test data, establish reasonable goals, select methods to track your progress and then measure whether your communications are hitting the mark.

Moderators
IS

Ian Spencer

Red Edge

Speakers
TM

Tim McGovern

Heritage Foundation


Friday September 26, 2014 9:30am - 11:00am
Plaza Ballroom D