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Friday, September 26 • 9:30am - 11:00am
Just Say No to Vanity Metrics: Set and Achieve Measurable Communications Goals

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Big data is changing the way we understand audiences and communicate with them. But how do you use all this information to effectively reach your target audience and then measure your success? In this important session, learn how to use and test data, establish reasonable goals, select methods to track your progress and then measure whether your communications are hitting the mark.


Ian Spencer

Red Edge


Tim McGovern

Heritage Foundation

Friday September 26, 2014 9:30am - 11:00am PDT
Plaza Ballroom D

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