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Wednesday, September 24 • 11:15am - 12:30pm
Reach Your Target Audience for Policy Wins: Case Studies

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Once you’ve determined who you need to reach, how do you reach them? Tailoring and targeting persuasive messaging is vital to any effective marketing effort. In this session, go behind the scenes of recent case studies to learn how to determine what persuades target audiences, and then craft marketing campaigns to engage them in advancing key policy reforms. 


Mike Demkovich

High Road Stories

Ryan Green

Illinois Policy Institute

Wednesday September 24, 2014 11:15am - 12:30pm PDT
Plaza Ballroom D

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