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Thursday, September 25 • 10:30am - 11:45am
Congratulations on Your Growing House File! Now What? How to Cultivate Direct Mail Donors

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Many organizations grow impressive house files through direct mail prospecting but then have difficulty cultivating major gifts from their direct mail donors. As such, they never realize their list’s potential and their would-be major donors miss an opportunity to invest significantly in a meaningful cause. This session will focus on the building blocks necessary for creating a successful direct mail donor cultivation program, one that turns occasional donors into major investors.


Jeremy Beer

American Philanthropic

Thursday September 25, 2014 10:30am - 11:45am PDT
Plaza Ballroom A

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