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Wednesday, September 24 • 2:30pm - 3:45pm
How to Use Polling to Tailor Your Policy Communications

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If advancing your organization’s mission requires that you impact public opinion, this is your session. What do your key audiences care about, and how do you really know? How much does this change over time and can you afford to find out? In this session, learn how polling done well can identify key audiences’ concerns as well as track political, economic and cultural trends. Use this information to increase the impact of your research, products and communications plans.


Dee Allsop

Heart + Mind Strategies

David Flaherty

Magellan Strategies

Wednesday September 24, 2014 2:30pm - 3:45pm PDT
Governors Square 11

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