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Wednesday, September 24 • 11:15am - 12:30pm
Stop Sending Press Releases! How to Get Reporters' Attention

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Do you spend hours on a press release only to have it ignored by reporters? Reporters are inundated with press releases on a daily basis, and their deadlines are usually severe. To earn media attention, you must stand out from the crowd. In this session, you’ll hear how to earn more media attention by embracing creative alternatives to the traditional press release. 


Will Swaim

Franklin Center


Lucy Caldwell

Goldwater Institute

Lachlan Markay

Washington Free Beacon

Wednesday September 24, 2014 11:15am - 12:30pm
Governors Square 11