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SPN Annual Meeting- 2014 has ended
avatar for Heather Higgins

Heather Higgins

Independent Women's Voice
President and CEO
New York, NY
Heather is CEO of Independent Women's Voice, where she applies her Suasion Insights, LLC's proprietary messaging discipline to achieve outsized results with swing voters, particularly women,
independents, and millennials.
Heather currently serves as chairman of Independent Women's Forum (IWV's sister organization), vice chair and head of the public policy committee of The Philanthropy Roundtable, and as an overseer of the
Hoover Institution at Stanford University. She runs The Randolph
Foundation, a deliberately anonymous venture funder of conservative
policy ideas and organizations. In addition, she sits on the boards of UBS's New York based mutual funds and is a member of the Council on Foreign Relations.
Heather was named as one of the "50 Most Influential People" by
Campaigns & Elections magazine for her issue advocacy and being a
thought leader and was the first recipient of The American Spectator's
"John von Kannon Service to the Movement Award".
Some of the campaigns Heather has designed include:
Creating the Alliance for Charitable Reform and stopping Sen.
Grassley's crippling efforts to bring Sarbanes Oxley to the charitable sector.
Helping architect the 2009 pushback to Obama's proposed healthcare law, and then creating the Repeal Pledge in 2011.
In 2016 in Wisconsin, creating not only a shift in policy knowledge
on health care, but a 28pt lift for Trump and a 31 pt lift for Sen.
Johnson among the nearly 900,000 targeted swing constituents,
without which each would have lost the state by over 100,000 votes.
In 2018, educating on SCOTUS, which in tum generated a 12pt lift
for the GOP Senate candidates in MO, WI, and IN across 250,000
swing voters, and shifting opinion on health care, which produced an 11.3pt lift for Congressional candidates among moderate/liberal GOP
females, representing nearly 800,000 voters across 38 Districts.
Heather previously worked in finance and as an editorial writer for
the Wall Street Journal. When not working, Heather loves to cook,
hike, and make friends laugh. Heather and her husband James have
three kids at college - yes, simultaneously - and live in New York
City with a dignified cat and a squirrel-obsessed dog.